MYTH /
METAPHOR

REPRESENTATIVE PHRASES

UNDERLYING BUSINESS TRUTH(S) EXPRESSED IN MYTH

EXAGGERATIONS MADE BY MYTH

Survival Metaphors

War/Battlefield Metaphors

Machine
Metaphor

Computer
Metaphor

Competition/
Cowboy Capitalism Metaphor

Myth of the Entrepreneur

"Greed" Myth

The Profit Motive Myth

Altruism Myth